Christy Crunch ad hit the mark

For 10 years I have enjoyed working on a wide variety of interesting projects for NOW Communications. But few have amused me as much as when Paul Degenstein, NOW’s esteemed Chief Creative Officer, asked me into their office to be briefed on the preparation of a graphic mockup and production for the recent Christy Crunch ad.

When he read the script, in his so television voice over, I just burst out laughing and left the office with the assignment to create what everyone saw as being the Liberal 2011 product that fell off the shelf. Best negative political ad ever.

Click to enlarge

So as a preemptive to the by election I thought I’d share those images again, only this time it’s the flattened art that went to make up the box of cereal that really should fall off the shelf. Well done NOW Team!


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Filed under 25 Years of Baseline

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