This couldn’t have happened!


Moments when real paying jobs don’t present themselves I try to keep busy using the wonders of the tools at my disposal to create graphics and commentary. As little as 20 years ago, we didn’t even dream these programs would become so widely available.

The following series “This couldn’t have happened” I concocted using photo’s taken on a trip to the Boeing museum in 2005 and various holiday shots in Europe taken over the last 4 years.

Germany Air Force, Etrich Taube, 1910. (Click to enlarge.)

The first demonstration of Photoshop that I attended was during our transition from traditional, marker layouts and pre-press to digital design and production in 1989. The people presenting the workshop had, of course, state-of-the-art equipment and excessive amounts of added memory and RAM – which during the 80’s and 90’s was very expensive – to show off the early wonders of this new tool.

Western Air Express, Stearman C3B, 1928. (Click to enlarge.)

What took them 30 minutes to demonstrate the programs capabilities using masks, paths, multiple layering, transitions, etc, we would later find take us inordinate amounts of time to replicate on our newly purchased SE30’s. But I was mesmerized by the sheer capability and promise of this new technology that we decided an investment in more memory and more importantly RAM would become an excellent investment, which paid off within a year of operating in this new, technologically driven work environment.

United Airlines, Boeing Air Transport 80A-1, 1928-30. (Click to enlarge.)

Many of the clients we’ve worked with over the last 20 years have come to rely on our skills in the use of not only Photoshop but also Illustrator and InDesign (I loved Quark for it’s heavy weight typographic tools and preferences). Print dominated then and now the web is driving us to adopt – with the same creative zeal – programs such as Dreamweaver, GoLive, Flash along with custom coding to round out our skills for today’s communication and visual challenges.

USA – Air Force Lockheed M-21, 1964-98. (Click to enlarge.)

Today almost anything can be made to happen, how high we fly is only limited by our imaginations.

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Filed under 25 Years of Baseline

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