Progressive Unions adopt design excellence.


In early 2002, Baseline was lucky enough to become involved with NOW Communications, one of Canada’s leading social marketing and advertising agencies, to help create some of the most compelling political campaigns for the federal and provincial NDP, coast to coast.

Manitoba Nurses Union identity and communications collateral. (Click to enlarge).

We have also been commissioned to work on numerous identity and communication packages for both local and national unions such as; The Elementary Teachers’ Federation of Ontario, BC Teachers’ Federation, CUPE, IBEW, The Ontario Public Service Employees Union, The Manitoba Nurses Union, to name a view.

ETFO 2010 Report. (Click to review).

Baseline has helped NOW in creative strategic positioning for identity design, applied to extensive internal and external communication tools. We’ve provided design-lead for public campaigns applied to; billboards, brochures, power point presentations, websites and TV story boarding.

IBEW 2009 identity and promotional collateral. (Click to enlarge).

It has always been a pleasure to be called into the NOW office for a briefing and collaborate with a truly committed and fun group of people. Of course with a company name like NOW, I soon learned and came to expect tight deadlines, and the necessary collaborative spirit to not only deliver on time, but be prepared for a myriad of changes, tweaks and long days to meet their clients needs.

BCTF 2004 Campaign. (Click to enlarge).

All logo’s, photo’s, illustrations are copyright© registered® or trademarked™ by their respective owners.

“Ian has done many impactful pieces with us over the years. From still talked-about billboards to brochures you want to keep to total rebranding packages. I particularly like Ian’s approach to rethinking existing brands: he’s thoughtful, strategic and creative.”

Marie Della Mattia, President & CEO, partner. NOW Communications

“Ian is a creative collaborator who truly cares about every design he takes on. His work delivers strong images, emotional connection, and impact. He takes time to understand his clients and their needs. And he’s fun to work with!”

Maya Russell, Managing Director. NOW Communications

“On every project, Ian has always been on budget and on time. He brings creative ideas to the table that result in great final designs for our clients.”

Rupinder Kang, Director of Client Services.  NOW Communications

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1 Comment

Filed under 25 Years of Baseline

One response to “Progressive Unions adopt design excellence.

  1. That would make both Baseline and Now, progressive in a regressive world that is now represented by movents in the US such as those in in Wisconsin and New Jersey. Does this mean that unions in Canada will be subjected to the same efforts to make them irrelevant?

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