The CEO is getting married!


We had worked with Pat Gaines, CEO, of LML Payments for well over 8-years, creating their annual reports, sales collateral, a revamped identity package and everything else their marketing efforts required during the early 90’s and early 2000’s.

The wedding invite. Click to enlarge.

In 2003 he and his soon to be wife, Carolyn Mosher, where planning their marriage arrangements and we thought it would be fun to offer our services as a wedding gift.

They were both avid Harley Davidson fans, having spent many of their vacations touring North America aboard the iconic touring bike. It presented a wonderful opportunity to tailor the invites, R.S.V.P.’s, thank you cards, way finders, etc, around their favorite pass time.

Wedding R.S.V.P.

Conceptually, we wanted to tell a small story through these wedding communication pieces and instill a graphic presence that would resonate with the romance of the Harley brand and the freedom of the wide-open road. After presenting an initial conceptual layout, they both got excited and introduced me to a photographer friend to capture the various shots required to convey the story.

This probably is going to be my shortest blog to-date, but wanted to share this little nugget of inspirational fun. Bride and groom arrive in their leathers and leave in full wedding costume aboard one of North America’s great icons. I hope you enjoy the visual presentation of the invites, R.S.V.P.’s and small stickers used on everything from table placement gifts to invites and return thank you envelopes.

Thank you card and stickers. Click to enlarge.

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2 Comments

Filed under 25 Years of Baseline

2 responses to “The CEO is getting married!

  1. An excellent example of Pro Bono Publico done well for a worthwhile cause.

  2. Ha, well it was a moment of weakness Alex, but thank you for paying attention. Lunch Thursday! Something to look forward too.

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