In 2000 the BC NDP, under the leadership of Ujjal Dosanjh, released a budget of confidence only to be defeated in May 2001, a sad day for families, unions, health care workers, teachers and young workers in this province, and one that over the next decade would see huge erosion of parliamentary democracy in Victoria. Joy MacPhail and Jenny Kwan where left alone to argue and defend alternative policies to the Campbell autocratic style of government.
Baseline was proud to help NOW Communications in the design of the BC NDP communications political campaign back then. It was to be one of many NDP Campaigns across Canada we would work on with bold and innovative design to communicate their respective messaging.
November 23, 2003, Carole James was elected leader of the provincial NDP and in the 2005 provincial election, Carole James surprised many supporters and critics alike with a very strong electoral showing, winning 41.52% of the popular vote (a 19.96% increase from the 2001 election result) and 33 out of 79 seats in the Legislative Assembly.
Fast forward to the 2009 elections and again Baseline was proud to serve NOW as the lead graphic design studio, providing the NDP with; a fresh identity package, new and reinvigorated campaign branding and a comprehensive communication package applied to everything from buttons to a full bus wrap, which by the way won an award.
Over a ten-year period, we have designed NDP campaign identities for Manitoba, Saskatchewan, Ontario, Nova Scotia and the Federal NDP. We have enjoyed working closely with NOW Communications and have contributed our design skills on behalf of their many clients identity packages, print collateral, advertising campaigns and web designs for Unions, NGO’s and political parties.
So as 2010 winds down this month it will be the start of another decade, 2011, and we at Baseline wish everyone success in their dreams, plans, and the work we do for social justice continues.
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