Baseline celebrates 25 plus years in the business of graphic design


David Steiner, Programmer, is missing from this shot.

4 of the five Baseline gang

This is our first blog, which will act more as an introduction to who we are, what we offer and how we hope to make this site a place of interest with observations in general and tips from our 25 years plus history of working as graphic communicators.

Our history began in the days of marker layouts, rapidograph art, phototypesetting, light tables, paste-up, and the stat camera. We were a 12 member group, all specialists in preparation of “art for print” from designer, type setter, to paste-up monkey, the rather derogatory name given to what was the most important person and last step to the final camera ready art.

Fast forward ten years and I had the dubious honour of being given the first Mac SE30, three programs and the accompanying 300 page manuals, for each program to fathom, in time to meet a client deadline of one month (yes a month seems like a long time these days). The SE30 required a huge amount of patience and fortitude to operate, working in Photoshop on a file not much bigger than 150 mgs could afford you a 5-minute coffee break once you pressed saved.

There are still times when I personally look back fondly, but the Mac and the array of programs we have at our fingertips makes this business still very exciting.

25 years on, we are now a 5-member group, with specialties in design, programming and production for print and the web. Meet some of the people pictured. David Lach, Senior Programmer, Ian Bateson, Creative Director, Andrew Ware, Senior Production Artist, and Marian Lau, Production Manager, missing from this photo is David Steiner, Code and Programmer extraordinaire.

All logo’s, photo’s, illustrations are copyright© registered® or trademarked™ by their respective owners.

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One response to “Baseline celebrates 25 plus years in the business of graphic design

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